Achieving a High Sale Price
When your goal is to sell a property for the maximum possible sale price, you need a top performing real estate agent with a track record of selling above market value. To achieve a high sale price, a top agent will design a plan that considers all aspects of the sales process including:
- Target buyers. Which buyer groups will be interested in your property? Developers? Investors? Large families? Wealthy retirees / downsizers? First home buyers? Promoting your property to the group that sees the most value in your property is important, as these buyers are more likely to purchase at a premium.
- Presentation. Depending on whether your home is empty or vacant, a different approach will be required to present your property. Your agent will give you advice on whether staging the property will help to achieve a higher sale price. Or if your property is occupied, they can provide suggestions that help to present the property well during the marketing period. Professional photography is critical as nearly all buyers start their search online, but video or drone footage may also add value depending on your target buyers.
- Viewings. Creating a sense of competition among buyers helps when you are seeking a top sale price. Many buyers will make a higher offer if they see a lot of competing interest in the property. Viewing by open home or by private appointment can both work to create a sense of competition - it depends on the type of property, the target buyer and the likely level of interest.
- Sales method. Which sales method to select is important when you are aiming for a top sale price. The appropriate sales method to choose when chasing a top price depends on the type of property, the target buyer and the level of activity in the market.
Once the marketing process produces interested buyers this is where a top agent will put their negotiation skills to work on your behalf. More than any other attribute it is often an agent's negotiation skills that differentiate their performance from their peers. Different sales methods require a different approach to negotiation so it's important your agent has experience across a range of sales methods. Each buyer will have their own motivations, values and budget too. So experience working with a range of buyer types is also an important attribute.
Finding an agent to achieve a high sale price
Choosing an agent to achieve a top sale price requires an assessment of the skills and attributes listed above. This can be challenging since most property owners don't have expertise in this area. So it's difficult to judge which agents will do a good job. AgentIQ makes this process easier by analysing sales results and customer reviews to identify the top performing agents. Enter your address here to see the top performing real estate agents for your property.